AdWord Specialist

AdWord Consultant

Google AdWords Consulting Firm

All About  Google  AdWords


Welcome to our website!  Before we get started talking about PPC (Pay Per Click), let me tell you what we do.  Our company specializes in small, local markets to capitalize on the opportunities that a smaller market has to offer in a PPC campaign.  If you are unfamiliar with what PPC is, let me give you a little background.


In the Beginning, Google Did Not Rule

Ever since the beginning of the internet, search engines have been trying to gain a foothold and rein in the internet beast.  There have been many search engines inAdwords Consultant the past and you might even remember a few, such as, Ask Jeeves, Wisenut, or Looksmart.  Today,  there are three that consistently dominate the market: Google, Yahoo, and Bing.  By far, Google is the gorilla of the group with almost 75% of the U.S. population using Google to find what they are looking for on the internet.  This also includes your customers trying to find your business.


The Death of the Phone Book
Death of the Phone book
You do remember the phone book, don't you?  If you don't (and most young adults under 21 don't know what a phone book is) it was the big yellow book showing up on your doorstep once a year.  The phone book used to be the only way to find a businesses phone number and address.  If you needed a
 plumber you ran to the phone book. Usually, the first plumber that you called was the first or second advertisement you saw under "P".  And for that one page advertisement, you would pay upwards of around $10,000 to $15,000 for that ad.  On a side note, it was usually an attorney taking the back cover of the phone book which ran upwards of $25,000 back in the day.   Fast forward to today and the phone book is all but dead.  It is used either as a doorstop or paperweight (if it is even still delivered). The rise of the internet has taken over what the phone book used to give us.

Your Company and Your Website

Most companies are aware of the importance of an online presence and have created a website.  Then, these companies try to figure out how to get people to their websites to either buy something, leave some contact information via a form, or to simply further advance their brand recognition.

All of the bigger corporations have spent millions to optimize their websites to take advantage of the big three search engines. For example, when someone types in "electronics", you will get a return on google search of the usual suspects... Best Buy, all about adwordsAmazon, Fry's, Radio Shack and, of course, Walmart.  But wait, Best Buy is not in the number one spot. Instead, it's "Harry's TVs for Less".  How did "Harry's TVs for Less" make it to the number one spot on Google when they are just a "Mom and Pop" operation?  How can a small business compete in advertising against the giants?  "Harry's TVs for Less" only has an advertising budget of a couple hundred a month.

Well, I will tell you.  It is called AdWords.  Google did not make their millions, er, I mean BILLIONS by giving away free search results.  Some of those search results for "electronics" were paid for.  "Harry's TVs for Less" is using PPC (Pay Per Click) advertising for an electronics key word search result.  Don't get me wrong, "Harry's TVs for Less" is still a relevant search result for the search term "electronics", but Harry placed that ad there with the help of an AdWord Specialist.  This is all for free until someone clicks on their PPC search return.  Then "Harry's TV for Less" pays a few dollars to Google for that consumer to visit their website.  Then it is all up to the website to sell their products to a consumer looking for electronics.  If you have a website and want it evaluated to see if you are candidate for Adwords simply fill out the form below.  Our Privacy Policy dictates that we hold your information private:

Please Review My Website For Free

Simply input your information below, and our team will review your website and send you a report of how optimized your website is on Google.com

Name:
Domain (www.)  *
Email: *

 


Organic VS  Paid Search Results

When you initiate a search with Google you get two types of search results: 1) Paid (or otherwise called Sponsored Results) and 2) Organic results.  Below is an example.


paid search results


You might have heard of SEO (Search Engine Optimization) which is actually the best way to promote your website.  SEO is essentially optimizing your website so that when a person types in a word that you have also selected as one of your keywords, your website shows at the number one position in the organic search results.  SEO is an ongoing task that takes years to accomplish.  I could write a book on SEO and even if you followed it to the letter, your competitors could still possibly beat you on the ranking.  This is simply because no one knows the algorithm Google uses to rank results.  And if you did know, it would be short term because Google changes that algorithm all the time. That is why constant monitoring is also required.

So, I have talked about the importance of being number 1 on the Google search results and the two types of results that are returned on every google search.  Now let me tell you how I will help you achieve higher sales while at the same time, reducing your advertising budget.


What All-About-AdWords.com Can Do For You

I will consistently put you in the top 3 spots on Google using  the keywords of  your choice.  You will only pay when someone clicks on your ad.  For instance, say you owned a tow truck company and one of the key words you set up was, "Tow Truck".  If a person typed, "I need a tow truck" into Google, your company will be the first result they Google Adwordssee.  Along with that, I can focus your results to target smart phones, tablets (IPad or Kindle), and desktop computers... or all of the above.  I can focus a campaign at national, state, or city levels.  I can even set up a campaign for your add to focus only on a certain radius around your business location. It's up to you and what kind of results you want.

I will be able to target your customers in any way you want.  All you need to do is answer some basic questions about your company, have a website in place (in some cases you don't even need that), and then sit back and watch the magic of Google. 

This type of advertising must be closely monitored.  You will consistently receive reports within a designated time frame, based on the package you purchase.  These reports are tailored to the specific information that you want to see.  I will be able to send you reports based on the daily events for the past week.  These reports will tell you where your potential customers are located, when they visited your website, what pagesAdvertising that works they looked at and how long they were there. I will track every single customer that clicks an ad and tell you what they did on your website.  I will even be able to tell you how a potential customer accessed your website (directly, or through a link, etc.)  

Through a Google AdWords campaign and by closely monitoring the results, we can successfully rev up your leads and let you focus on what you do best: Running the day to day operations of your business.  I will bring you the qualified customer leads and then it will be your job to convert them into revenue for your business.









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